How does Google Adwords Work?
As we mentioned above, Google Ads work on a pay per click basis. You only get charged when your ad is clicked on by a potential customer. This is one of the key differentiators between Google Ads and other forms of digital advertising, (such as banner adverts) where you’re charged by impressions, or the number of people who see your ad, but may take no further action.
When you place an advert on Google, you’re asked to bid on keywords. These are the words and phrases someone is likely to be using when they search for a product like yours. This might be something like ‘best washing machine’, ‘tax accountant in Durban’, ‘sushi restaurant’, etc.
This is where market, keyword, and competitor research become really crucial. You don’t want to waste money on ads that bring in the wrong kinds of traffic. You want to tailor your Google Ads not just to your ideal customer persona, but also people in the right geographical areas, and with the right demographics to suit your offering. Because you pay per click, each click that doesn’t result in the visitor taking the specific action you want them to is money down the drain.
It’s for this reason that so many businesses turn to a Google Ads management company like Creative Labs for help. Without a solid understanding of the Google Ads platform and the expertise to analyze and leverage consumer habits, Google Ads can get really expensive. Worse than that, you might not have much to show for the money you’ve spent.
10 ways our Google Ads experts can help grow your business:
1
Focus your marketing efforts on ready-to-buy customers
One of the most powerful aspects of Google Ads marketing is its ability to match consumer intent with relevant offerings. Reach people who are genuinely looking to buy what you’re selling.
2
Leverage Local
Choose to have your ads displayed to potential customers in your area, during your operating hours. You can even target consumers searching on their mobile devices while they’re in close proximity to your premises.
3
Take on your biggest competitors
Our Google AdWords specialists are pros at finding untapped potential and keywords your competitors aren’t taking advantage of. We’ll help you level the playing field and compete with the most established brands.
4
Get real insights with measuring and reporting
Effortlessly track ROI, sales and conversions, interactions with your brand, incoming traffic and much more. We use this data to continuously adjust and improve your Google Ads strategy.
5
Easily control budget and ad spend
Thanks to built-in financial controls, you can rest assured we’ll keep your campaigns in budget. No nasty surprises and unforeseen expenses here!
6
Run several targeted campaigns at once
Do you offer several distinct services or lots of different products? Creative Labs can tailor make individual Google Ads campaigns for each.
7
Tap into the Google Display Network
Use eye-catching visual ads to stand out, and remarket your offering to users who’ve already expressed interest in your products.
8
Split test different versions of your ads
We learn what your ideal customers respond to best and why, so we can continuously improve your traffic quality and ROI.
9
Harness the power of intent
With Google Ads, you’re advertising to people who are actively looking for what you’re selling.
10
Create landing page content that seals the deal
Because we’re also one of South Africa’s most trusted SEO agencies, we’ll help you ensure potential customers aren’t just visiting your site, but actually converting into sales.
Google Ads Pricing
We are one of the few agencies who bill clients a set fee for Google Adwords Management and send you ORIGINAL reports from Google. This is what sets us apart from other agencies who send you reports which are directly not from Google. Its impossible for clients to know how their money was spent (or if it was ever used) by looking at google adword reports which are not from Google.
What we do is set you up for billing on Google Ads, you are then billed directly by Google each month.
At the end of each month you receive an Invoice from Creative Labs for the management of your account. The management fee depends on various factors and the largest contributing factor to this is the complexity of the work that we will have to perform each and every month to keep your ads on top of page one on Google where we outrank your competitors.
Give us a call to discuss what we can offer.